The way consumers find, research, and choose a law firm skews heavily toward search engines. Visit our contact page and schedule an appointment with one of our senior SEO experts. However, if you are somewhat tech-averse, or if you would simply prefer to have an SEO agency that only works with personal injury lawyers handle things for you, we would be happy to discuss the law firm SEO services that we offer. If this is within your wheelhouse, by all means, continue on to the next heading (“Why is Law Firm SEO Important?”). One brief pause before we dive into the basics of lawyer SEO: while this guide is intended to be accessible to a wide range of skill levels, it is fair to say that a certain minimum comfort level with technical/computer issues is expected. The ability to convert website visitors into potential clients by convincing them to trust you and contact you.The ability for high-quality content to create natural link-building opportunities, improving your ability to rank higher on Google even more.The potential to rank for more keywords and drive more traffic.Of all the channels your law firm can invest in, search engine optimization is the only one with the ability to return compounding returns over time.Ĭontent, for example, presents three opportunities: If we analyze the digital marketing channels Morgan and Morgan leverage to get their website traffic, we see that organic search far outperforms social media and paid advertising. Social and word of mouth certainly play a role, but online search almost always dominates the research phase. It’s already pretty clear that for most people, search is their go-to for finding legal services. This has caused many businesses to resort to paid advertising on them instead (which is what Facebook wanted all along). without advertising) on social media has dropped significantly over the past several years-especially on platforms like Facebook. The ability to reach a lot of people organically (i.e. Of these, search engines are not only the most popular but also the easiest to measure return on investment (ROI). When people need a lawyer or legal services, they typically use one of the following ways to find one to hire:
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How to measure SEO success without a background in statisticsĪttorney Search Engine Optimization (SEO) is the process of increasing the traffic of a law firm’s website by obtaining first-page ranking positions on search engines like Google and Bing.How to build links without getting your site penalized.How to set up and optimize your Google Business Profile.How to optimize a law firm website without a degree in web development.How to write legal content for your actual prospective clients.How to do keyword research…the right way.The fundamentals of law firm search engine optimization.This is a comprehensive SEO for lawyers guide.
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